are buzzwords which have enormous power to influence the
opinions, decisions and emotions of individuals in our society,
which stems from a deep-seated concern about our future.
Environmental interventions are more controversial than ever
before. Public awareness of the ‚Economy - Environment‘ debate
Politicians, authorities and companies need to face these demands
and take the concerns of the public seriously.
Nature, the environment and climate protection are now among
the most important PR and marketing arguments and messages,
while Corporate Social Responsibility (CSR) has grown to rival
‚classic‘ business objectives.
Economy and ecology are not mutually exclusive!